Lionesse just learned of a huge fashion alert that we wanted to share with all of our readers today. It’s a big deal to us, so we feel it may be a big deal to you as well. Remember that brand that seemed to fade away silently in the background? We’re talking about Jordache jeans, the epitome of the 80’s. Well, they’ve got something big in the works – and we know you’re going to love it.
Jordache jeans were ever so popular back in the 80’s. These skin tight jeans were the epitome of sexy, and everyone had a pair aside from Lee’s, Levi’s, and of course, Calvin Klein’s.
Jordache got its beginning back in 1978, and quickly rose to popularity amongst women everyone – celebrities included. The brand reached its popularity during the 1980’s, but has since dwindled away from the public eye. Once sold at high-end stores, the brand embarked on a mission to keep its customer base alive after sales fell dramatically, and began offering their line through Walmart to stay afloat.
Actress Sarah Jessica Parker, best known for her role in Sex and the City had a major announcement to make on June 10th, 2015: she is now the new face of the brand.
It is Jordache’s hope that SJP can help increase sales and popularity of the brand once again – and we at Lionesse are sure if she has anything to do with it, they’ll be just fine.
Parker has always been known to think outside the box when it comes to fashion – and has been known on more than one occasion to wear styles nobody else would dare to, pushing the limit of fashion and faux pas.
Jordache launched a higher end collection of their brand on June 10th as well with the unveiling of the new face for the company, known as The Jordache Look, which includes modernized jeans from their vintage line. This including styles such as the cigarette skinny, high-rise straight leg jeans, and even mom jeans. It sounds like there’s something for everyone within this collection. They also upped the price on this particular collection, being that it is of higher quality and vintage-inspired, and the jeans and shirts available, ranging in price from $89-149.00, respectively.
Sarah Jessica Parker is just one of many former Jordache spokes models, such as super model Heidi Klum, actress Elizabeth Hurley, and others. At 50 years old, SJP looks as stunning as ever no matter what she wears – but she sure does know how to rock a pair of jeans.
We truly hope Jordache is able to revive their brand and take their company to the next level. After all, for a brand that’s been around this long, it would be a sad shame to see one of the iconic brands such as this fall. If other vintage brands such as Lee and Levis are making as big of a comeback as they are, Jordache has just as good a chance as any. Right? Right.